Tuxera Saw a 25% Increase in Online Software Sales with Avangate.

eCommerce Provider Avangate Was Selected to Power Tuxera's Online Shop

AMSTELVEEN, Netherlands -- Avangate, full service provider of electronic software distribution and partner management solutions for software vendors, has recently started an eCommerce agreement with Tuxera, the leading provider of Windows and Mac compatible file systems for Android, Linux and other platforms and winner of the 2010 Red Herring Global 100 Award.

Since working with Avangate, Tuxera has noticed a remarkable 25% increase in online software sales due mostly to Avangate's advanced localization capabilities that opened new markets for the file systems company.

Tuxera benefits from the Avangate eCommerce services to sell their Tuxera NTFS for Mac products worldwide. The Tuxera storefront is seamlessly integrated with Avangate's multi-language, customized shopping cart accepting payments with a variety of payment methods and in multiple currencies.

"Since we started working with Avangate we have noticed a 25% increase in online sales, with the highest numbers coming from the US market. Moreover, Avangate takes a significant load off our sales support people - we're estimating a 60% reduction in sales operations requirements - as the Avangate team manages everything that has to do with orders and payments. Basically, the online shop has become an opportunity to grow our business, instead of a time-consuming task", said Mikko Valimaki, CEO of Tuxera.

"We are very pleased when we see that software vendors increase sales and render their activity more efficient when working with Avangate. Tuxera is a market leader in its niche and needed an additional competitive advantage as far as the online sales channel is concerned. Avangate is offering just that and helps Tuxera focus more on strategic marketing and sales issues", said Laurentiu Ghenciu, VP, Global Sales and Marketing at Avangate.

Avangate handles the entire ordering process for Tuxera, including payment processing, antifraud filtering, product delivery, invoicing and 24x7x365 shopper support via phone and email. Tuxera eCommerce managers leverage Avangate's services and tools to create, test and monitor sales and marketing campaigns effortlessly. The Avangate reporting module provides insight into every aspect of the business, from order statistics to financial data and Tuxera personnel can customize their own reports with metrics they observe and need.

About Avangate Avangate enables software companies to sell their products online as well as to manage a distribution network in a way that is efficient, customizable and locally relevant.

Specifically designed for the software vertical, Avangate's scalable solution includes a full-featured secure eCommerce platform, a partner management system and a global affiliate network. Avangate's expertise in the software business helps vendors increase product visibility on the Internet, maximize access to additional selling channels and improve overall software revenue. For more information , please visit www.avangate.com.

About Tuxera Tuxera is the leading provider of file systems that allow music, pictures, videos and other content to be ported across devices. With Tuxera file systems inside, users experience plug and play interoperability with their laptops, digital cameras, set-top-boxes, mobile phones and other consumer electronics. Building on the success of open source, Tuxera's industry-standard NTFS and exFAT solutions for Android, Linux, Mac OS X and other platforms have over 30 million installations. Close collaboration with Microsoft ensures reliable compatibility and helps Tuxera to set the standard in high-performance, low power use for embedded and mobile solutions. Tuxera's customers include leading hardware, software, and consumer electronics companies. For more information, please visit www.tuxera.com.