Byline: Georg Auer
HERBERT DEMEL might have been a veterinary surgeon or a race-car driver but he ended up as an engineer. The new president and CEO of Magna Steyr in Graz, Austria says he never planned how his working life would develop. He just accepted challenges when they came along.
He's had some tough ones. He was president of Audi and head of Volkswagen South America, when he had to lead the German carmaker through the region's deep economic crisis.
Demel took the Magna Steyr job in November. That means another challenge. The company is doubling production within two years, building Mercedes-Benz and Jeep vehicles for DaimlerChrysler and the …
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